Assoc. Prof. Dr. Norizah Mohamad is currently a lecturer at UNIMY. She graduated from Loughborough University of Technology in Electronic, Computer and Systems Engineering, MSc from Liverpool John Moores University in Technology Management and Eng Doc from Business Advanced Technology Center, UTM in Engineering Management. She has served as a lecturer at University Sains Malaysia since 1984 until 2018. In 2019 she was seconded to the Faculty of Technology Management and Technopreneurship, Universiti Teknikal Malaysia Melaka. She was attached at Dept of Mechanical Engineering, Loughborough University in 2012 doing research in Management of New Product Development. She has a Yellow Belt and Advanced Level Practioner from BOSE in Lean Management, and has been involved in a several Kementerian Pendidikan Tinggi Malaysia (KPT) Public- Private Research Network (PPRN) projects.